How To Create Effective Real Estate Signs

To promote a new listing, there are a variety of tools that a real estate agent can use, but real estate signage is arguably the most effective. In today’s world, people looking for homes use many different methods to find listings, including searching online. While the internet may have changed the way house hunters search for homes, what it hasn’t been able to change is the efficacy of a traditional “For Sale” sign on a lawn. Although such signs can easily lure in potential buyers, they need to be designed well for maximum impact. Here’s what you need to do:

1. Stay on brand
While it may be tempting to try unique designs for your real estate sign, it is important for you to stay on the brand of your agency. This doesn’t just give off a professional appeal but also lends the sign the credit of reputation. Staying on a brand can mean using the colors of your agency or its taglines, if any.
2. Create a design according to your target audience
If your target audience is families, keep that in mind when choosing a design for your real estate sign. You can include phrases like “kid-friendly” or “pet-friendly”. If your target audience is millennials, the use of tech-savvy features like QR codes can be helpful. Such little considerations can significantly drive up leads and sales.
3. Avoid using overly fancy texts
The primary objective of using real estate signs is to communicate to your target audience that the property is on sale. Using simple texts will allow even passers-by to read your sign at a single glance. Fancy texts and letters are usually not legible from afar.
4. Always have a call-to-action
One important thing that you need to keep in mind is that the best commercial real estate signs are never without a substantial call-to-action. When someone comes across your sign on the front yard of a listed property, it must inspire some action. Using phrases like “Please come in for an open house” or “Visit our website (name of your website) for more information” can be truly effective.
Good real estate signs speak for themselves and when placed at the right spot, you can get the best possible value out of them.
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