4 Tips to Get the Most of Your Business Signage
For local business owners, getting customers to walk through the door is always a top priority. For this reason, they invest in a variety of marketing materials to drive prospective customers. Among these, signs are the single most important marketing investment, particularly for businesses that are brand-new. If you’re starting a new business, you’ll want to have an attractive, well-placed business sign. Studies show that people judge the quality of a business from signage. While people avoid walking into businesses that they believe have poor quality signage, a good sign prepared by an expert in commercial signs printing services can help you capture the attention of people walking or driving by. Here are 4 tips on how you can make the most of your business signs:
Permanent or Temporary Sign
Decide if the sign should be permanent or temporary. This is important because it’ll determine what you do and don’t include on the sign. Your permanent sign will be the one that costs you the most money, so you want to avoid having to replace it for as long as possible. Try to include the information that you don’t think will change for at least 5 years. Temporary signs are great for promoting seasonal items, limited-time promotions, or anything else that’s ever-changing. On any sign, you should, of course, have the name of your business and include your contact information: at the very least, your phone number and website.
Use a Mix of External and Internal Signage
External signage is a no-brainer since that’s what you need to entice people who are outside to walk into your store. But don’t overlook the importance of internal signage. Internal signs are especially useful for communicating with your existing customers but you can also use them to tie into your social media efforts. For example, you can encourage customers to “check-in” to your location using sites like Twitter, Instagram, Facebook, and more.
Decide on Your Goal for the Sign & Include a Call to Action
Every sign you create should have a specific goal. In other words, know what you want the person to do as a result of seeing the sign — should they call you, visit your website, like your Facebook page, walk into your store, add your event to their calendar, or anything else? Don’t be afraid to make your call to action big and bold.
Keep Your Message Short and Sweet
Put just enough information on your sign to generate the action you want. Anything more will just clutter it up and make it less likely your customer will take action.
If you need to attract more customers — and the right kind of customers —make sure you’re getting things absolutely right when it comes to signage. For top-notch custom business signs printing solutions, get in touch with Signs@Rapido today!