Decide if the sign should be permanent or temporary. This is important because it’ll determine what you do and don’t include on the sign. Your permanent sign will be the one that costs you the most money, so you want to avoid having to replace it for as long as possible. Try to include the information that you don’t think will change for at least 5 years. Temporary signs are great for promoting seasonal items, limited-time promotions, or anything else that’s ever-changing. On any sign, you should, of course, have the name of your business and include your contact information: at the very least, your phone number and website.
External signage is a no-brainer since that’s what you need to entice people who are outside to walk into your store. But don’t overlook the importance of internal signage. Internal signs are especially useful for communicating with your existing customers but you can also use them to tie into your social media efforts. For example, you can encourage customers to “check-in” to your location using sites like Twitter, Instagram, Facebook, and more.
Every sign you create should have a specific goal. In other words, know what you want the person to do as a result of seeing the sign — should they call you, visit your website, like your Facebook page, walk into your store, add your event to their calendar, or anything else? Don’t be afraid to make your call to action big and bold.
