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4 Common Business Signage Mistakes You Must Avoid

If you are tasked with creating an outdoor sign for your business, then you would know that doing so isn’t as easy as one might think. Creating an effective business sign takes much more than simply sticking a few words on a banner. When not done in the right way, your sign can turn away potential customers and clients, and negatively affect your business. While this might seem excessive, it is true. A business sign needs to be both attractive and effective, and the best way to ensure that is to avoid these common signage mistakes:
1. Bad design
Designing business signage is unlike designing a flyer or a newspaper advertisement. It takes skill and expertise. While some businesses, in a bid to save money, many choose to create their own signage design, it can end up being ineffective. The best approach is to work with professionals to create a sign that offers you the most bang for your buck.
2. Not staying on brand

Potential customers will have the first impression of your brand through your sign, which is why it needs to be memorable. More importantly, it needs to be a representation of your brand. Whether it is the design, the text or the colors, it needs to be consistent with the image that you have created for your brand. Brand recognition can only be created when customers see your sign and know that it belongs to your business.

3. Bad grammar, spelling mistakes and typos
While grammatically wrong messages or signs with spelling mistakes may be fodder for a good laugh, it will not feel so funny if it happens to your sign. Such errors on business signs show a lack of attention to detail and reflect poorly on your business. So, before you give the green signal for your sign proofread the copy and make sure that it is exactly what you are looking for.
4. Choosing the wrong material
When deciding on the material for your sign, it may be tempting to opt for the most attractive or the most expensive or the cheapest choice. But it is best to leave it to the professionals to decide the right material according to your needs and budget. Depending on the conditions that your sign may be exposed to, it also needs to be weather-resistant and durable.

Check out Rapido Signs for all your business signage needs. We offer a range of different banners, signs, pop up displays as well as professional custom canopies in California. You can also get in touch with us if you are trying to find custom arrow signs in California.

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    (562) 781-0050

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    3909 E. Anaheim St.
    Long Beach, CA. 90804